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Home/About PixelRelay

About PixelRelay

PixelRelay is server-side conversion tracking software for Shopify — including Google Ads OAuth, offline conversions, and enhanced conversions. Not a Google Ads management agency.

Last updated: May 19, 2026

What we build

PixelRelay is server-side conversion tracking software for Shopify. We capture purchases, checkout steps, and customer events from your store and relay them to the advertising and analytics platforms you run — past ad blockers, Safari ITP, and third-party cookie limits.

Google Ads

PixelRelay connects to Google Ads through Google OAuth. Merchants authorize their own customer accounts; we upload offline conversions and enhanced conversions from Shopify orders, and — at the merchant’s request — create the conversion actions those uploads report into. We do not provide full-service Google Ads management, media buying, or campaign optimization — only the software that relays measurement data you configure.

Who we serve

Direct-to-consumer brands, growth teams, and agencies that need reliable server-side signal to Meta, GA4, TikTok, Bing, Google Ads, Segment, and additional destinations as we ship them. The product is operated by PixelRelay, Inc. at pixelrelay.io.

Contact

Sales and partnerships: [email protected] · Support: [email protected]

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Your store sells.
PixelRelay handles the relay.

Native Shopify app for server-side conversion tracking. Install from the App Store, configure in admin. No theme edits or GTM on standard stores.

Find it on the Shopify App Store
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Elevar vs PixelRelayStape vs PixelRelayLittledata vs PixelRelayServer-side GTM vs PixelRelayFree channel apps vs PixelRelay
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