Common questions

Start with Hybrid — it is the recommended default. Google Ads and Bing only receive purchases when their click ID is present; Meta, TikTok, Snapchat, and Reddit receive all purchases for view-through optimization. Choose Click-ID gated only if you knowingly accept losing view-through signal in exchange for click-verified reporting on every ad network.

No — and we do not claim that. Search platforms only hear purchases their click ID earned; social platforms receive full purchase signal for delivery optimization. Your merchant-owned ledger shows first- and last-touch credit independent of what each walled garden self-reports.

PixelRelay retries failed deliveries automatically. If a send still cannot be delivered after retries, it surfaces in your dashboard — nothing fails silently.

PixelRelay reads your CMP and Shopify consent state before relay. If a shopper opts out, PII is stripped before send — hashed email and phone never leave your store. Click IDs and non-identifying event data still pass through per your routing policy. Consent decisions are logged in your event history (retention by plan).

Live destinations include GA4, Meta, TikTok, Google Ads, Bing, Reddit, Snapchat, Pinterest, Klaviyo, LinkedIn, and Segment. Starter includes GA4, Google Ads, and Bing; Growth adds Meta, TikTok, Snapchat, Reddit, Pinterest, and Klaviyo; Pro adds LinkedIn and Segment.

No — enable the native app toggle on the connect form for Klaviyo or TikTok. When on, PixelRelay skips duplicate purchase and checkout events that the native Shopify app already sends.