Home/Blog
Field notes from the relay
Engineering deep-dives, product changelogs, and tactical guides for marketers running first-party attribution.
Shopify Hydrogen Tracking: A Complete Guide
Hydrogen removes the Liquid theme — and with it, every theme-based tracking snippet. Here’s how conversion tracking works on Hydrogen: web pixels, the Customer Events API, and server-side relays.
5 min readRead →
How Ad Blockers Break Meta CAPI (and How to Fix It)
Meta’s Conversions API is server-side — but most CAPI setups still route through the browser first. Here’s exactly where ad blockers break the chain, and how to make purchase delivery independent of the visitor’s device.
5 min readRead →
Server-Side Tracking vs Browser Pixels: What's the Difference?
Browser pixels fire from the visitor’s device and can be blocked; server-side tracking sends conversions from your server to each platform’s API. Here’s how each works, what each misses, and when to use which.
5 min readRead →