Stape helps you run server-side Google Tag Manager. PixelRelay takes a different route: connect your Shopify store and destinations, verify delivery, and leave the relay infrastructure to us.
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Available signals. Connected accounts. Supported events.
Both can support server-side tracking. The difference is whether you want to manage a tagging stack or connect a focused Shopify relay.
Comparing Stape's Shopify + sGTM setup, not every Stape product. Read its current setup guide ↗
Shopify orders and available storefront context come into one managed flow. PixelRelay prepares eligible sends for your connected platforms.
Illustrated inputs. Availability varies by event and consent.
These are inputs to PixelRelay, not proof of ad-platform delivery. Storefront events and server-side order capture are separate paths.
The goal isn't another dashboard to watch all day. It's an answer when you need to know what happened to a sale.
Review destination outcomes against Shopify instead of assuming a connection means every event arrived.
Retryable sends are retried within limits. Unresolved failures surface in PixelRelay for investigation.
A delivery response is not attribution or a guaranteed campaign result. Consent, account setup, supported events, and quotas still apply.
Choose for your store, your destinations, and the team that will own the setup.
You want supported conversions sent to connected platforms without managing GTM. Check destination coverage and plan requirements before switching.
Check your integrations ↗Your team needs custom tags, transformations, or destinations beyond a built-in catalog. A working GTM setup may already be the right tool.
Stape also documents Shopify webhooks. This is a choice of operating model, not a claim that only PixelRelay can receive server-side orders.
A little clarity before you change your tracking.
Ask about your setup ↗Yes. Keep it for the jobs you still need. Review overlapping conversions before adding PixelRelay: use a tested deduplication configuration or one sender for the same conversion.
Yes. Its Shopify app and Setup Assistant reduce manual work. The documented sGTM path still involves containers, destination configuration, and testing. See Stape's guide.
No, not just to keep catalogs or selling features. Audit their conversion sends alongside GTM and PixelRelay so the same purchase isn't reported through uncoordinated paths. Read the channel-app guide.
No. PixelRelay is a Shopify-focused relay with supported integrations and plan-specific features, not a general-purpose tag manager. Check plan coverage and headless implementation requirements.
Stape setup details checked September 7, 2026 against its Shopify server-side tracking guide (updated July 28, 2026). Products change; confirm current capabilities with each provider.
Connect your platforms. Verify your setup. Get back to selling.
14-day free trial on paid plans.