Keep specific products out of what PixelRelay reports to your ad platforms when they're bought. Typical use: warranties, shipping protection, tips and gift wrapping.
Where: Settings → Filters → Product exclusions
Add a rule
- Open Settings → Filters.
- Under Product exclusions, select Add rule.
- Choose how the conditions combine: All conditions (AND) means every field you fill in must match (the default). Any condition (OR) means one is enough.
- Fill in at least one field:
| Field | Matches |
|---|---|
| Vendor | The product's vendor, spelled out in full. Not case-sensitive. |
| Product title contains | Any part of the product title. Not case-sensitive. |
| Product ID | The number at the end of the product's address in Shopify admin |
| Variant ID | The number at the end of the variant's address in Shopify admin |
- Under Exclude from, tick the networks. New rules start with Google Ads ticked. Tick All networks for Google Ads, Meta, TikTok, Microsoft Ads, Snapchat, Reddit, LinkedIn, Pinterest, GA4, Segment and Klaviyo.
- Select Save exclusions.
To remove a rule, select the trash icon on it, then Save exclusions.
An empty rule can't be saved. A product is excluded if it matches any rule. Only the fields inside one rule use AND or OR.
What happens to an excluded product
- It's taken out of the purchase that PixelRelay sends to the networks you ticked.
- Its price × quantity is subtracted from the order value those networks get. Discounts aren't spread back across the order, so the new total is close, not exact.
- If every item in an order matches, that network gets nothing for the order.
- Other networks still get the full order.
- It only applies to purchases, and only from when you save. Orders already sent aren't changed.
Example
Keep a warranty out of Google Ads only:
- Product title contains:
warranty - Exclude from: Google Ads
Meta, GA4 and everything else get the order with the warranty in it. Google Ads gets the order without it, and the value drops by the warranty's price.
Check it worked
- Place an order that includes the excluded product.
- Open Reports → Event log, set the event type to Purchase, and find the order.
- Hover the network's icon. If it's there, the network received the order without the excluded item. If the order was only excluded items, that network's icon isn't there at all.
- To see the reduced value, look in the platform's own reporting. The event log shows one Order value per order, not one per network.
Common issues
Nothing is excluded. Vendor has to match the whole vendor name, not part of it. Copy it exactly as it appears in Shopify admin. Product title contains only needs part of the title.
Everything is excluded. A rule set to Any condition (OR) with a short title fragment matches more than you expect. Use a longer fragment, or switch to All conditions (AND) and add a vendor.
I want to keep whole orders out, not single items. Use Suppressed order sources on the same page. See Mobile app & POS orders.
Google Ads still shows "sold item IDs can't be matched". Only products that match a rule are removed. Add a rule for any other item that isn't in your Merchant Center feed.
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