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Introduction
Quick start

Introduction

PixelRelay sends your Shopify orders and shopping events to your ad and analytics platforms from our servers, so fewer are lost to ad blockers and browser limits.

Get set up

  1. Install PixelRelay on Shopify. Guided setup takes you through each step. No code.
  2. Connect a platform. Pick yours below to see where to find each ID and token.
  3. Check it's working. Open Reports → Event log in PixelRelay to see what each platform received.

Connect a platform

Switching from your old tracking

If another app, Google Tag Manager, a custom pixel or code in your theme already sends the same events, the platform can count a sale twice. So when you turn a platform on in PixelRelay, you turn its old tracking off. Your current tracking keeps running until then.

Guided setup gives you a checklist for each platform. For the exact clicks, see Meta, Google Ads, GA4, TikTok, Klaviyo, Microsoft Ads, Snapchat, Pinterest or Reddit.

Using Shopify's Facebook & Instagram, Google & YouTube or TikTok app? Those pages show what to change. Already seeing doubles? See Conversions counted twice.

Running Hydrogen?

Headless stores use the Hydrogen package instead of the theme embed. Start with the Hydrogen quickstart.

Need help? Email [email protected]